Product Marketing Manager

Panorays is dedicated to eliminating third-party security risk so that companies worldwide can quickly and securely do business together. We automate, accelerate, and scale the vendor security evaluation and management process so customers can quickly and easily manage, mitigate and remediate risk, reduce breaches, ensure supplier compliance and improve their security across the board.

We’re looking for a Product Marketing Manager to join our marketing team, and contribute towards the development of the positioning, messaging, and go-to-market strategy of our award-winning product. The ideal candidate will be a continual learner, motivated, with strong people and project management skills. This is an amazing opportunity to join a well-funded, fast-growing company and become an integral part of a rewarding journey. This position reports to the Senior Manager, Product Marketing.


Role Description

As a Product Marketing Manager, you will work with Marketing, Product, and Sales to drive forward product marketing initiatives that support the brand, demand, and sales enablement initiatives. You will be responsible for arming internal teams with key technical, competitive, and market insights, combining customer data and research to create valuable tools for the product discovery and sales process. 



  • Help craft highly differentiated value propositions and positioning based on agreed-upon messaging that will serve as the foundation for promotional and sales content, marketing campaigns, and partner support in a competitive marketplace. 
  • Build and deliver sales enablement content, including internal battle cards, datasheets, sales presentations, demo scripts, and more. 
  • Drive competitive analysis and market research. 
  • Keep track of market developments, changes in the ecosystem, and competitor announcements and establish a cadence of updates and communication to internal stakeholders. 
  • Support the planning, launch, and monitoring of marketing campaigns. 
  • Collaborate with Product Management on high-profile product launches and releases that seamlessly transition new offerings into the current portfolio.
  • Contribute to the development of training materials that will enable our fast-growing sales teams.
  • Support analyst relations programs.

Required Skills

  • 2+ years of experience in product marketing or a similar product-related position in B2B SaaS organizations – cybersecurity is a definite plus!
  • Proven experience in market and competitive analysis.
  • Strong writing skills, with the proven ability to translate technical topics into external marketing content.
  • Ability to collaborate across teams.
  • Strong analytical skills, storytelling, and data-driven thinking.
  • Ability to multitask on a diverse number of tasks in a fast-paced environment.
  • Strong project and people management skills.
  • Native English proficiency with strong written and verbal communication skills.

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