Levi Strauss & Co.

Levi Strauss & Co. is an American apparel company headquartered in San Francisco, California, United States. Founded in 1853 by Levi Strauss as a dry goods merchant, it is renowned for denim jeans and casual wear. The company's segments lude Levi's (core brand, 80% of revenue), Dockers, and Other (Signature and Denizen). Levi Strauss operates in over 110 countries with manufacturing in Asia, Latin America, and the U.S., sourcing cotton and fabrics globally while complying with CPSIA safety standards, REACH for textiles, and SA8000 for labor ethics. Its supply chain involves 500+ vendors, with robust risk management luding audits for traceability and sustainability under the Levi Strauss & Co. Worker Well-being initiative. The firm invests in digital personalization. In fiscal year 2024, ending November 24, Levi Strauss reported net revenues of $6.355 billion, a 2.9% rease from 2023, with direct-to-consumer sales up 10% and gross margin at 60.0%.