Merkle

Merkle is an American digital marketing and customer‑experience management (CXM) agency headquartered in Columbia, Maryland. Founded in 2005 and acquired by Japan‑based Dentsu in 2016, Merkle designs data‑driven strategies that connect customer insights with personalized marketing execution. Its service portfolio ludes consulting, creative, CX analytics, CRM integration, and enterprise technology enablement through platforms such as Salesforce, Adobe Experience Cloud, and Google Marketing Platform. Operating in more than 20 countries, Merkle collaborates with global brands across finance, healthcare, retail, and media. The company maintains strict data‑governance standards, luding SOC 2 controls and compliance with GDPR and CCPA. Merkle publishes proprietary research such as its annual ‘Loyalty Barometer Report’ and continues to expand AI and machine‑learning applications for real‑time audience optimization. As part of the Dentsu network, Merkle supports enterprise‑level digital transformation initiatives that contributed to global 2024 group revenues of approximately $12.4 billion.