Simon-Kucher & Partners

Simon‑Kucher & Partners, headquartered in Bonn, Germany, is a global consulting firm specializing in commercial strategy, marketing, pricing, and sales optimization. Founded in 1985 by Hermann Simon, Eckhard Kucher, and Karl‑Heinz Sebastian, the firm is widely regarded as a leader in pricing strategy and revenue growth management. Simon‑Kucher helps companies rease profitability by combining data‑driven analysis with behavioral economics and market research. Operating through more than 40 offices in 30 countries, it advises clients across industries luding technology, media, financial services, healthcare, automotive, and consumer goods. In 2024, the firm generated revenue of approximately €572 million. Its consulting work focuses on helping businesses define go‑to‑market models, optimize product pricing, and design growth strategies that are commercially sustainable. Simon‑Kucher’s methodologies are built on empirical research and long‑term measurement of customer value and market elasticity.