TruStage

TruStage Financial Group, formerly known as CUNA Mutual Group, is a United States-based insurance and financial services company headquartered in Madison, Wisconsin. It serves credit unions, their members, and other financial institutions through a comprehensive range of products, luding life, auto, and property insurance, retirement plans, lending protection, and investment solutions. TruStage also operates digital and data-driven platforms that enable embedded insurance and lending within credit union ecosystems. The company focuses on promoting financial wellness, accessibility, and lusion through its network of cooperative financial institutions. Its operations are supported by rigorous compliance frameworks addressing solvency, consumer protection, cybersecurity, and data privacy. TruStage’s rebrand unified multiple product lines under a single consumer-facing identity, reflecting its evolution into a digital-first financial services provider. The company continues to expand partnerships with credit unions and fintechs to strengthen customer engagement while maintaining its mission of helping members achieve long-term financial security.