Carat

Carat is a global media agency within the Dentsu Group that provides media planning, buying, and strategy services across digital, television, print, and out-of-home platforms. Founded in 1968 and headquartered in London, Carat operates in more than 100 countries, serving multinational clients across industries such as consumer goods, technology, and automotive. The agency’s approach, known as "Designing for People," integrates data, insights, and creativity to deliver measurable business outcomes and audience-driven campaigns. Carat’s offerings lude communications strategy, brand planning, retail media, performance marketing, and measurement solutions aligned with business KPIs. It collaborates closely with Dentsu’s creative and data divisions to execute omnichannel campaigns with a strong focus on transparency and ROI. Governance priorities lude data ethics, brand safety, and media supply chain accountability. Recognized by industry analysts for innovation and client performance, Carat continues to evolve its capabilities in addressable media, commerce strategy, and AI-powered media optimization.